Understand your readers’ likes and wants
Atypon Experience Platform can track visitors and their behavior on your website, which allows you to surface the content, ads, and offers that will interest each reader the most, increasing their time on site—and the value of every ad impression.
Atypon Experience Platform websites can predict and recommend content that a visitor might be interested in, based on what similar users have clicked, downloaded, and read. Because recommended content is drawn from the entirety of your offerings—from articles to podcasts to blogs—Atypon Experience Platform makes all your content more marketable. And showing readers the content they need alongside the content they didn’t even know they wanted extends their site visits and generates new revenue.
Smart Groups are smart publishing
Smart Groups’ targeting technology segments website visitors into groups based on similar characteristics, such as their geographic location or subscription status, or on site behaviors like their reading history or the ads they’ve clicked.
Once you’ve defined a visitor segment, or Smart Group, it’s easy to target content, ads, and promotions to the visitors who’ll respond favorably to them. Smart Groups can even be used to track users who have not created an account or logged in, letting you target new visitors and increase the chance that they’ll become a customer.
Combine Smart Groups with Atypon Experience Platform’s flexible sales and subscription models, and you have a powerful new way to increase revenues.
