Marketing Integrations Service

Connect the right data with the right tools for revenue growth

Our Marketing Integrations captures user profile and behavioral data from interactions on Literatum client sites, consolidating and integrating them with third-party systems and applications and enriching them by utilizing our award-winning intelligent services platform (enrichment available as an add-on).

Marketing Integrations connects the right data with the right tools from Segment’s large collection (more than 300) of destinations without custom integration, and can also be extended to support custom integrations, improving access to user profiles for targeted marketing communications and revenue growth.

Accelerate growth with data intelligence

Marketing Integrations captures user profile and behavioral data from the interactions your registered users have in your Literatum site, consolidating, enriching, and integrating them with third-party systems and applications for improved targeting of marketing communications and revenue growth.

This service is provided through an integration with Twilio’s Segment enabling support for over 300 applications for data integration including Salesforce, HubSpot, Google Ads and Analytics, and more. See the full list.

• Transform data into actionable insights
• Eliminate manual processes
• Expand marketing capabilities for revenue diversification
• Increase first-party data intelligence