Unlocking the power of data: strategies for audience engagement webinar
August 15, 2024 at 10am ET
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Discover effective strategies for engaging your audience and achieving your goals. Join us as we explore how to implement an audience engagement plan – from setting clear objectives and evaluating resources, to choosing the right technologies that can help you be audience-first. Learn how to leverage audience intelligence, gain real-world insights from experts at Clarke & Esposito and Health Affairs, and explore Atypon’s capabilities to elevate your audience engagement game.
Register now for our upcoming webinar | August 15, 2024 at 10am ET
Speakers
Leslie Eager | Associate Director, Digital Product Management at Health Affairs
Leslie Eager is Associate Director, Digital Product Management, for Health Affairs, the leading journal of health policy. She is responsible for technology strategy and ensuring that Health Affairs digital publications, products, and measurement tools serve its users and promote its business goals.
Colleen Scollans | Practice Lead: Marketing and Customer Experience, Clarke & Esposito
Colleen Scollans is a partner at Clarke & Esposito (C&E) and leads C&E’s Marketing and Customer Experience Practice. As a recognized marketing technology expert, Colleen guides associations and publishers in leveraging marketing technology, data, and analytics for maximum business value.
Rachel Bock | Director of Product Management, Wiley
Rachel has worked at Wiley for more than 17 years, including leading product management for Wiley Online Library and the Cochrane Library. She moved to the Atypon team in 2022 where she works on developing products and solutions that enable customers to improve engagement with their communities.
Hannah Smith | Senior Director of Account Management and Development, Wiley
With more than 15 years of experience in scholarly publishing, Hannah partners with customers to provide solutions that accelerate their organizational objectives and help them navigate the evolving publishing landscape.